Persuasion Expo (tm) was founded by James Lavers.
With a 15 year record of results in the field of direct-response marketing, working with scores of billion-dollar brands in some of the highest risk advertising environments on the planet - Lavers has dedicated his professional life to learning and discovering tried and tested, as well as cutting-edge methods for influencing the human purchase decision.
Business is now a 'global' activity for a large number of web-savvy business owners. As the creator of "Distance Persuasion", Lavers is highly sought after across the world by entrepreneurs and "knowledge workers" who require front-line tested, commercially-proven strategies for influencing their customers to buy, using video, audio and the written word.
James Lavers lives in England with his wife Louise, and their 3 children.